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SECTION II -Analysis of Program Activities by Strategic Outcome

Strategic Outcome 1

Canadian artistic expressions and cultural content are created and accessible at home and abroad.

This strategic outcome speaks to the importance placed by the Government of Canada on the continued existence and public availability of Canadian cultural products, artistic work by Canadian creators and performers, and Canada’s cultural heritage. The Government recognizes the significant contribution that the Canadian artistic, cultural and heritage sectors make to our identity and our economy, and that special measures are required to ensure that Canadians have access to Canadian cultural content. The Conference Board of Canada estimates that the cultural sector generated $46 billion in gross domestic product and employed 662,000 people in 2007.

Performance indicators

• Range and volume of Canadian cultural content and artistic works created and produced, by category
  
• Range of heritage collections, Canadian cultural content and artistic works accessible domestically and internationally, by category

Program Activity 1: Arts

Program Activity Summary

The program activity aims to improve Canadians’ direct access to diverse artistic experiences and to contribute to the sustainability of the arts sector. This is accomplished through funding programs that support the presentation of professional arts festivals or performing arts series, the improvement of arts and heritage infrastructure, the improvement of business and management capacity of arts and heritage organizations that are valued by their community, and institutions that offer training of the highest calibre, in preparation for artistic careers.

Sub-activities

1.1 Arts Presentation Canada Program 1.2 Cultural Spaces Canada Program 1.3 Fathers of Confederation Building Trust 1.4 National Arts Training Contribution Program 1.5 Canadian Arts and Heritage Sustainability Program

Note: Announcements made in Budget 2009 will fall under this Program Activity. Given that a number of processes must be completed to have the funds allocated, the current planned spending does not reflect the new investments. Please consult page 7 of this report for more information on Budget announcements.

Benefits for Canadians

The arts reflect and define Canada as an accomplished and innovative country, and project a vibrant image of Canada. The arts are at the core of the cultural economy; they contribute to the development of a competitive workforce of creative, knowledgeable workers and industry investors. The arts allow Canadians to embrace their linguistic, ethno-cultural, Aboriginal and regional diversity while strengthening their community identity and pride in Canada and in being Canadian.

Programs and activities in this area help to ensure that Canadian artists are prepared for professional artistic careers in Canada and abroad, that the sustainability of arts and heritage organizations across Canada is strengthened, and that Canadians in a variety of communities across the country have access to cultural infrastructure as well as a diverse range of artistic, culture and heritage activities.

Planning Highlights

To achieve the expected results, the Department of Canadian Heritage plans to undertake the following activities:

• The Department will continue to support the arts through arts programs that assist in improving cultural infrastructure, in strengthening the business practices and the sustainability of arts and heritage organizations, in increasing Canadians’ access to the arts in all parts of the country, and in assuring artistic excellence by supporting the training of Canada’s most promising young artists.
  
• The Department will help to ensure a strong artistic and cultural presence during the 2010 Olympic and Paralympic Winter Games and the period leading up to the Games. The Cultural Olympiad, the three-year (2008-2010) cultural celebrations of the 2010 Olympic and Paralympic Winter Games, offers an extraordinary opportunity to showcase the excellence, diversity, creativity, and innovation of Canadian artists to both national and global audiences. The Department will assist the Cultural Olympiad in reaching audiences: in the Sea-to-Sky corridor with an extensive and diverse program of cultural events; across Canada through national and regional touring of performing artists featured in the Cultural Olympiad; and around the globe through the Cultural Olympiad Digital Edition (CODE), which will enable audiences at home and abroad to participate in Cultural Olympiad programming via the Internet.

Performance Measurement Framework
Expected Results:			Performance Indicators:
Canadian artists are prepared for professional artistic careers in Canada and abroad.			Percentage of graduates from funded institutions who are working professionally in Canada and abroad.
The sustainability of arts and heritage organizations receiving support from the Department is strengthened.			Number of funding sources of arts and heritage organizations, by type.
Canadians in a variety of communities have access to arts, culture and heritage activities.			Number of communities reached, by geographic location and type (type means: rural, remote or urban).
Financial Resources ($ millions)			Human Resources (Full-time Equivalents)
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
119.9	38.7	37.1	191.8	101.3	101.3

PROGRAM ACTIVITY 2: CULTURAL INDUSTRIES

Program Activity Summary

This program activity supports the Canadian cultural sector to ensure that a range of Canadian cultural content is produced and is accessible to domestic and international audiences. It also creates conditions that foster sustainability of the Canadian cultural industries. This program activity aims to enable Canadian creators, entrepreneurs, cultural exporters, producers and cultural industries to develop, market and export Canadian cultural content. This is achieved through delivering programs and services in the form of grants, contributions, tax credits, and policies, regulatory and legislative measures.

 Note: Announcements made in Budget 2009 will fall under this Program Activity. Given that a number of processes must be completed to have the funds allocated, the current planned spending does not reflect the new investments. Please consult page 7 of this report for more information on Budget announcements.

Sub-activities

2.1 Broadcasting Policy 2.2 Canadian Television Fund 2.3 Film and Video Policy 2.4 Film or Video Production Tax Credit 2.5 Canada Music Fund 2.6 Book Publishing Industry Development Program 2.7 Canada Magazine Fund 2.8 Publication Assistance Program 2.9 Canadian Culture Online 2.10 Canada New Media Fund 2.11 Copyright Policy 2.12 Cultural Sector Investment Review 2.13 Trade Routes Program* 2.14 TV5 2.15 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions

Benefits for Canadians

Canadians benefit both economically and socially from Canadian film and video, book, periodical, music, broadcasting and interactive digital media industries. The creation of Canadian cultural content and its accessibility, both at home and abroad, help to engage citizens and build a collective sense of shared citizenship, and to instil national pride. Culture also makes a valuable contribution to a nation’s overall innovation capacity; innovation is critical to Canada’s productivity and international competitiveness in the knowledge-based economy. A strong creative economy is a key asset for attracting foreign direct investment, knowledge workers, tourists and students and creates a positive image of Canada abroad.

By creating conditions that foster vibrant and competitive cultural industries, programs and activities in this area support the creation and production of diverse Canadian cultural content, which in turn helps to ensure that cultural industries are sustainable and that Canadian cultural content is accessible in Canada and abroad.

Planning Highlights

To achieve the expected results, the Department of Canadian Heritage plans to undertake the following activities:

• The Department will continue to deliver policies and programs that support the creation of and access to Canadian cultural products at home and abroad and that support innovation and the use of emerging technologies. These programs and policies will be updated as needed to maximize benefits for Canadians while helping to ensure the sustainability of Canadian cultural industries.
• The Department will continue to support the efforts to modernize Canada’s copyright laws through analysis and advice to address key issues such as combating counterfeiting and piracy, and addressing the challenges of the digital age and aligning Canada’s law with international standards.

Performance Measurement Framework
Expected Results:			Performance Indicators:
A range of Canadian cultural content is created and produced.			Number of cultural works created and produced by category.
Canadian cultural industries receiving funding from Canadian Heritage are sustainable.			Gross revenues and/or profit margins of Canadian cultural industries.
Canadian cultural content is accessible in Canada and abroad.			Domestic and international reach of Canadian cultural content : consumption: e.g., sales, online traffic, circulation distribution: e.g., market penetration.
Financial Resources ($ millions)			Human Resources (Full-time Equivalents)
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
223.4	177.8	170.6	329.8	258.4	258.4

Program Activity 3: Heritage

Program Activity Summary

This program activity promotes access to Canada’s heritage, the preservation and protection of items of historical and heritage significance, and the sustainability of organizations that preserve and present Canadian heritage. This is accomplished by providing funding as well as capacity-building resources and services to the heritage community, to support the preservation and protection of heritage collections and objects, and to facilitate the creation and presentation of exhibitions and other forms of heritage content. The objectives are to improve Canadians’ access to diverse, quality heritage products and experiences, and to provide youth employment opportunities in the heritage fields.

Sub-activities

3.1 Museums Assistance Program 3.2 Canada Travelling Exhibition Indemnification Program 3.3 Canadian Heritage Information Network 3.4 Canadian Conservation Institute 3.5 Movable Cultural Property Program

Benefits for Canadians

Cultural heritage reflects and defines our sense of Canadian identity. The opportunities provided by museums and other heritage institutions encourage the discovery of the rich diversity of Canada’s history and culture and strengthen the bonds between our past, our present and our future in an increasingly pluralistic society.

Museums and other heritage organizations have important roles in preserving the past and providing learning opportunities; they constitute highly trusted sources of information. Heritage institutions also play an important role in attracting tourists in all regions and in both large and small communities, thus contributing to the economic development of these communities.

The programs and services offered by the Department assist heritage institutions to improve their knowledge, skills and practices, to preserve their collections and to make Canadian and international heritage available to the public.

Planning Highlights

To achieve the expected results, the Department of Canadian Heritage plans to undertake the following activities:

• The Department will move forward with the review of the Cultural Property Export and Import Act, as announced in July 2007, to ensure that it remains as effective as possible in the protection of Canadian and international heritage. Building on the consultations conducted in 2008–2009, the Department will formulate recommendations to the Minister regarding legislative changes that may be necessary.
  
• The Department will propose a strategy for the Canada Travelling Exhibitions Indemnification Program (CTEIP) to address the impact of higher exhibition values. Through the CTEIP, the Government assumes financial liability for loss or damage to objects in eligible travelling exhibitions, thus contributing to increased access by Canadians to Canadian and world heritage.
  
• The Department will also undertake other initiatives for the continued enhancement of programs and services that contribute to the preservation of heritage collections and that support access to heritage. For instance, the Virtual Museum of Canada will be redesigned and the Canadian Conservation Institute and the Canadian Heritage Information Network will enhance the learning opportunities they provide.

Performance Measurement Framework
Expected Results:			Performance Indicators:
Heritage institutions and heritage workers have improved their professional knowledge, skills and practices.			Improvement in professional knowledge, skills and practices reported by participants in learning opportunities provided by the Heritage Group, including online learning materials, publications, training and financial assistance.
Heritage collections are preserved by heritage institutions for current and future generations.			Number of heritage collections and objects (artifacts and works of art) whose preservation has been supported by program interventions (expert services, export regulation, direct and tax-based financial support).
Canadian and international audiences access content presented by heritage institutions.			Number of visits/visitors to travelling exhibitions and online exhibitions and other digital heritage content.
Financial Resources ($ millions)			Human Resources (Full-time Equivalents)
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
36.8	37.0	35.4	191.9	191.9	191.9

SECTION II -Analysis of Program Activities by Strategic Outcome

Strategic Outcome 2

Canadians have a sense of their Canadian identity

This strategic outcome asserts the need for Canadians of all origins (as members of communities and society) to connect with one another, to better understand their country and its basic shared values, and to come together and celebrate as contributors to Canadian society, thereby strengthening their sense of Canadian identity.

The strategic outcome also suggests that this identity arises out of a knowledge of Canadian political and social history, the conduct of national ceremonial activities, active citizen participation in the civic and cultural life of Canadian communities – including opportunities for shared celebration and commemoration – and measures taken to improve social cohesion and socio-economic inclusion.

Finally, the strategic outcome implies a unity based on shared democratic values such as respect for human rights and diversity. These values are underscored by the strengthening and promoting of common democratic institutions and civil society, and by the formal and informal recognition of three historical pillars: Canada’s Aboriginal peoples, the French and English linguistic communities, and ethnocultural and religious minority communities formed as a result of immigration over many generations.

Performance indicators

• Level of appreciation by Canadians of Canadian shared values
  
• Level of active participation by Canadians in their society

Program Activity 4: Promotion of and Attachment to Canada

Program Activity Summary

This program activity promotes Canadian identity through building trust, pride and a sense of national purpose in Canadians. It represents and celebrates Canada to Canadians and to the world, showcasing ingenuity, achievements, innovations, excellence and leadership; expresses shared values, cultural diversity and place in the global community. It also promotes civic education, participation among young Canadians through exchanges, forums and community service, as well as provides them with the opportunity to learn about and understand Canada’s society, diversity, history and institutions.

Sub-activities

4.1 Celebration and Commemoration Program 4.2 State Ceremonial and Protocol 4.3 International Expositions 4.4 Canadian Studies Program 4.5 Exchanges Canada Program 4.6 Katimavik Program

Benefits for Canadians

Through a fostering of Canadian identity and belonging that includes Canadians from all backgrounds, Canada’s social foundations are strengthened. The programs offer Canadians the opportunity to learn about our history, civics, symbols and institutions, and to participate in events of national significance. They enable Canadian youth to connect with one another, explore Canada’s diversity, understand their roles as citizens and actively engage in their communities and country. Together, they administer activities that promote attachment to Canada and provide a platform to showcase Canadian culture, talent and innovation to the world. 

Planning Highlights

To achieve the expected results, the Department of Canadian Heritage plans to undertake the following activities:

• The Department will deliver a national engagement strategy for the 2010 Olympic and Paralympic Winter Games to bring Canadians together and to raise awareness of Canada abroad by supporting the Opening Ceremonies for the 2010 Games, enhancing the Torch Relays with community events, and supporting the Celebration Sites in Vancouver and Whistler.
• The Department will complete Canada’s preparation for participation in Expo 2010 in Shanghai, China, including pavilion construction, programming and outreach.
  
• The Department will continue to deliver policies and programs that promote civic education and participation among young Canadians, such as Canadian Studies, Katimavik, and Exchanges Canada. These programs and policies will be updated as needed to maximize benefits for Canadians. For instance, the Department will provide enhanced funding through the Canadian Studies Program to strategic partners to support the creation of innovative learning materials.

Performance Measurement Framework
Expected Results:			Performance Indicators:
Knowledge of and appreciation for Canada’s shared values and common interests by Canadians, particularly youth, and by the international community.			Number and rate of Canadians reached by PCH initiatives who report increased level of awareness, knowledge of and appreciation for Canada's values and culture.
			Extent of international recognition for Canada’s values and common interests.
			Percentage of Canadians reached by activities, events, commemorations and exhibits.
Financial Resources ($ millions)			Human Resources (Full-time Equivalents)
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
131.3	71.2	67.4	129.1	112.4	112.4

PROGRAM ACTIVITY 5: ENGAGEMENT AND INCLUSION

Program Activity Summary

Canada's ability to leverage the benefits of diversity depends on its success at ensuring that Canadians are engaged and have the opportunity to participate in the economic, social, political and cultural aspects of Canadian society. Through different initiatives, this program activity also fosters increased intercultural understanding and works toward the goal that Canadians live in a society where they are treated fairly and equitably, regardless of their background.

Sub-activities

5.1 Multiculturalism Program* 5.2 Action Plan against Racism* 5.3 Human Rights Program 5.4 Building Communities through Arts and Heritage Program 5.5 Aboriginal Peoples’ Program 5.6 Historical Recognition Program*

Benefits for Canadians

Canadians are engaged and have the opportunity to participate in the social, cultural and civic life of their communities and country. The programs in this area contribute to the celebration and preservation of local arts and heritage and emphasize inclusiveness as a key to Canadian identity, including strengthened Aboriginal cultural identity and participation in Canadian society.

Planning Highlights

To achieve the expected results, the Department of Canadian Heritage plans to undertake the following activities:

• The Department will continue the implementation of the Building Communities through Arts and Heritage Program (BCAHP), The BCAHP was created to help Canadians celebrate their communities’ past history and present accomplishments. It will increase opportunities, through festivals or other events and activities, for local artists and artisans to be involved in their community and for local groups to commemorate their local history and heritage.
• The Department will coordinate Canada’s response to the United Nations Human Rights Council following the February 2009 Universal Periodic Review. This will contribute to the Department’s ongoing efforts to enhance respect for and the effective domestic implementation of the international human rights treaties to which Canada is a party.
• The Department will continue to deliver the Aboriginal Peoples’ Program (APP). Through its programs, the APP will continue to help Aboriginal peoples to address the social, cultural, and economic issues affecting their lives, and to strengthen their culture.

Performance Measurement Framework
Expected Results:			Performance Indicators:
Canadians of various backgrounds, reached with PCH initiatives, are engaged and have the opportunity to participate in social, cultural, political and economic aspects of Canadian life.			Level of engagement and participation in social, cultural, and economic aspects of Canadian life by Canadians of various backgrounds (measured through results achieved through specific interventions).
Financial Resources ($ millions)*			Human Resources (Full-time Equivalents)*
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
131.7	119.3	113.4	251.7	241.3	241.2

PROGRAM ACTIVITY 6: OFFICIAL LANGUAGES

Program Activity Summary

Canadian Heritage is responsible for the planning, implementation and management of the Official Languages Support Programs pertaining to the promotion of linguistic duality within Canada and the development of official-language minority communities, in accordance with Canadian Heritage’s mandate pursuant to article 43 of the Official Languages Act. Canadian Heritage plays a coordination and support role among federal institutions in the implementation of their commitment to the development of official-language minority communities and to the promotion of linguistic duality, as conferred by article 42 of the Official Languages Act. Canadian Heritage is also responsible for the horizontal coordination of the Official Languages Program (OLP) covering all activities of federal institutions subject to the Official Languages Act, including language of service or of work, support for linguistic duality within Canada and support for the development of official-language minority communities.

Sub-activities

6.1 Development of Official-Language Communities Program 6.2 Enhancement of Official Languages Program 6.3 Official Languages Coordination Program

Benefits for Canadians

Canadians enjoy the benefits of linguistic duality to live and work in communities that reflect Canadian values with respect to the use of English and French, and have access to government services in the language of their choice. This is accomplished through enhancing the capacity of Canadians living in official-language minority communities to live and work in the language of their choice, through increasing the proportion of Canadians who are aware of the benefits and have the necessary tools to appreciate linguistic duality and through strengthening the capacity of the Government of Canada relating to official languages. More precisely, Canadians will benefit from a range of actions in the areas of health, immigration, justice, economic development, and arts and culture.

Planning Highlights

To achieve the expected results, the Department of Canadian Heritage plans to undertake the following activities:

• In collaboration with thirteen federal departments and agencies, the Department will move forward with the implementation of the Roadmap for Canada’s Linguistic Duality 2008–2013, a $1.1 billion investment over five years. Canadian Heritage is playing a coordinating role in addition to being responsible for implementing new initiatives such as the National Translation Program for Book Publishing, Music Showcases for Artists from Official Language Minority Communities, and a Cultural Development Fund. 
• The Department will also implement the new Language Rights Support Program, which will encourage language disputes to be resolved through mediation and will support complainants in cases that may further constitutional language rights.
  
• The Department will renew federal‑provincial agreements and collaboration accords with official‑language minority communities. The aim of these agreements is to set out a framework for the financial support granted to official‑language minority community organizations and the provinces and territories under the Official Languages Support Programs to provide government services in the minority language, fund minority school boards and teach English and French as a second language.

Performance Measurement Framework
Expected Results:			Performance Indicators:
Canadians recognize and support linguistic duality.			Recognition by Canadians of the benefits of linguistic duality.
Members of official-language-minority communities can live in their language, in their communities.			Satisfaction of official-language minority communities with access to programs and services provided by community organizations, and provincial, territorial and local governments.
			Official-language minority communities confidence regarding enhancement of their community.
Financial Resources ($ millions)			Human Resources (Full-time Equivalents)
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
375.2	363.7	348.5	130.0	131.3	131.3

SECTION II -Analysis of Program Activities by Strategic Outcome

Strategic Outcome 3

Canadians participate and excel in sport

This outcome speaks to the beneficial effects of sport participation on the health and well-being of individuals, on the cohesion of communities, and on Canadians’ pride in their country. To this end, it portrays a spectrum of sport participation from playground to podium, and recognizes the inspirational value of sporting excellence in Canadian life, as well as the regard in which world-class Canadian athletes are held at home and abroad. It asserts the importance of sport to Canadian identity. It also speaks to the importance of the sport system at all levels, enabling sport participation by Canadians and, at the same time, fostering the development of high-performance athletes, coaches, and officials. This system includes national sport organizations and sport facilities throughout the country, and contributes directly to the capacity of Canadian communities to host the Canada Games and international sport events, which in turn further enhance Canada’s sport system and international sporting reputation.

Performance indicators

• Rate, frequency and nature of participation by Canadians in sport activities
  
• International ranking at Olympic/Paralympic Games and World Championships

Program Activity 7: Sport

Program Activity Summary

This program activity promotes development and excellence in sport among Canadians and within Canadian communities. This is accomplished through support for high-performance athletes in national and international sporting events, enhancing Canada’s ability to host national and international sporting events and supporting the development of excellence in coaching and sport organizations. In recent years this program activity has been expanded to include promoting participation in sport by Canadians of all ages and abilities. This program activity provides funding, expertise and other services to Canadian athletes, sports organizations and event organizers.

Sub-activities

7.1 Hosting Program 7.2 Sport Support Program 7.3 Athlete Assistance Program 7.4 2010 Federal Secretariat

Benefits for Canadians

Sport is important to Canadians. It has the ability to engage citizens, build strong communities and improve the health of Canadians of all ages. Sport contributes to social cohesion and helps to surmount social barriers. It also contributes to national pride as Canadians celebrate the achievements of our athletes at Olympic and Paralympic Games. Sport enriches Canada’s cultural life, promoting Canadian values domestically and internationally and it contributes to economic development and prosperity.

In this area, the government works at home and abroad to promote development and excellence in sport among Canadians and Canadian communities. A highlight of this year will be the hosting of the 2010 Olympic and Paralympic Winter Games in Vancouver and Whistler in February and March 2010.

Planning Highlights

To achieve the expected results, the Department of Canadian Heritage plans to undertake the following activities:

• Sport Canada will develop a framework for athlete development. The objective of the Framework is to focus on the growth, maturation and development of athletes. It identifies the needs of athletes at various stages of their development, including needs relating to coaching, training, equipment, and competition.
• The Department will work to finalize the new Policy and Action Plan on Sport for Women and Girls, which will reaffirm the Government’s commitment to women in sport and will provide direction for programs and activities.
• The Department will continue to work towards the successful hosting of the 2010 Olympic and Paralympic Winter Games in Vancouver and Whistler. The 2010 Olympic and Paralympic Winter Games Federal Secretariat is working in a collaborative manner with its 2010 Winter Games partners and other federal departments and agencies to ensure seamless delivery of federal essential services for 2009–2010.

Performance Measurement Framework
Expected Results:			Performance Indicators:
The sport system provides benefits for Canadians.			Sport development opportunities provided by the Canadian sport system.
Financial Resources ($ millions)			Human Resources (Full-time Equivalents)
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
197.3	177.9	171.3	180.3	161.2	147.7

Strategic Outcome

The following program activity supports all strategic outcomes within this organization.

PROGRAM ACTIVITY 8:  Internal services

Program Activity Summary

Internal Services are groups of related activities and resources that are administered to support the needs of programs and other corporate obligations of an organization. These groups are: Management and Oversight Services; Communications Services; Legal Services; Human Resources Management Services; Financial Management Services; Information Management Services; Information Technology Services; Real Property Services; Materiel Services; Acquisition Services; and Travel and Other Administrative Services. Internal Services include only those activities and resources that apply across an organization and not to those provided specifically to a program.

Sub-activities

8.1 Governance and Management Structure 8.2 Resource Management Services 8.3 Asset Management Services

Planning Highlights

The Management Accountability Framework (MAF) sets out the Government’s expectations for good management of a department or agency. The annual assessment process, performed by central agencies, informs the development of a departmental action plan that strategically supports the continuous improvement of the organization’s management capacity. The resulting strategies and actions contained in the action plan align to support the three departmental management priorities identified in Section I (integration of financial and non-financial information, Blue Ribbon Panel, and Public Service Renewal).

Financial Resources ($ millions)			Human Resources (Full-time Equivalents)
2009-2010	2010-2011	2011-2012	2009-2010	2010-2011	2011-2012
87.7	77.1	79.3	1,016.8	953.9	967.9

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