Directive on the Management of Communications

Provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media and web communications.
Date modified: 2018-10-25
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The amendment to requirement 6.45 takes effect on .

Heads of communications are responsible for:

  • 6.45 Suspending advertising activities on June 30 in a year in which there is a fixed general federal election date.

Appendix D: Mandatory Procedures for Social Media and Web Communications

D.1 Effective date

  • D.1.1These mandatory procedures take effect on .
  • D.1.2

    These procedures replace the following Treasury Board policies instruments:

    • Communications Policy of the Government of Canada ()
    • Standard on Social Media Account Management ()

D.2 Requirements

Management of web communications

When publishing to the Government of Canada's web presence, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:

Management of official social media accounts

When managing and creating official social media accounts, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:

  • D.2.4Seek the approval of the head of communications to create all official social media accounts;
  • D.2.5

    Follow the prescribed processes (accessible only on the Government of Canada network) outlined by the principal publisher when:

    • D.2.5.1Creating, configuring and disposing of official social media accounts; and
    • D.2.5.2Using the Government of Canada's social media platform management tool to manage official social media accounts and collect social media analytics.
  • D.2.6Ensure that official social media accounts are configured according to the Technical Specifications for Social Media Accounts; and
  • D.2.7Manage official social media accounts throughout their life cycle, including their planning, creation, configuration and implementation.
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