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Communications Policy of the Government of Canada: Procedures
Procedures for Accessing the Electronic Media Monitoring Service
Institutions subject to the Communications Policy of the Government of Canada have free access to a centrally appropriated electronic media monitoring service managed by PWGSC – as noted in Requirement 7 of the policy.
PWGSC’s Electronic Media Monitoring (EMM) program provides institutions with right of access to content from a number of major daily newspapers in an electronic format.
Accessing EMM
Institutions seeking access to media content through EMM must:
- Verify that their institution is eligible to participate in the program. The list of eligible organizations is listed in the EMM on CommNET page at the following address: http://commnet.gc.ca/emm_sem/eligible_organizations.html.
- Fill out the registration form contained in the EMM page on the CommNET Web site at the following address: http://commnet.gc.ca/emm_sem/registration.html.
- If you are unable to access the EMM on CommNET, a letter or e-mail requesting permission to participate in the program may also be addressed to the EMM program
manager (see contact information below). The following information is required:
- name, title and co-ordinates of the departmental contact,
- type of feed required (full or filtered),
- media monitoring system used.
- Designate a departmental representative who will be the primary contact for the EMM program (for example, specialists in media relations, communications, IM/IT or records management). These representatives will be invited to participate in the EMM User Group, an interdepartmental forum on media monitoring and analysis.
Once it is confirmed that the institution is eligible and all of the necessary documentation has been received, PWGSC will alert suppliers of EMM content that the institution is authorized to access media content. Departmental representatives will then be called upon to communicate with these suppliers to determine technical procedures for accessing content. Institutions are responsible for maintaining their own systems to retrieve and distribute media content via their own intranets.
An institution must inform PWGSC of any changes in its designated departmental representatives or in its technical requirements in order to effect a change in accessing content.
Institutions that choose to participate in the EMM program must abide by the contract conditions that stipulate acceptable use of the media content. Institutions that fail to abide by the terms and conditions of the contract may lose access to the media content.
The terms and conditions that stipulate how the media content can be used can be consulted at the EMM page on CommNET. To access the media content, institution must sign agreements confirming that they will abide by these conditions.
Contact
For more information about the EMM program and its procedures, please contact at PWGSC:
Lise Boucher
Manager
Electronic Media Monitoring
Constitution Square II – 5th Floor
350 Albert Street
Ottawa, Ontario
K1A 0S5
Phone: 613-943-2327
Fax: 613-944-6682
E-mail: Lise.Boucher@pwgsc.gc.ca
Procedures for Planning and Contracting Public Opinion Research
These procedures have been modified on June 9, 2009 and can be found at the following address: http://www.tbs-sct.gc.ca/pol/doc-eng.aspx?id=16491
Procedures for Participating in Fairs and Exhibitions
The Communications Policy of the Government of Canada requires institutions to co-ordinate their participation in fairs and exhibitions, especially where the Canada Pavilion is present (see Requirement 22).
PWGSC co-ordinates such participation through the Government of Canada Exhibitions Program. PWGSC develops, manages and adjusts the program in consultation with institutions and various stakeholders. It oversees the program's planning, logistics, media and public relations, database management, and evaluation activities.
Event co-ordination
PWGSC maintains an up-to-date listing of the fairs and exhibitions for which it has a co-ordinating role as host of the Canada Pavilion.
At the end of each fiscal year (March), PWGSC provides institutions subject to the CommunicationsPolicy with a listing of events that will involve the Canada Pavilion during the coming fiscal year.
By the end of April, institutions must provide PWGSC with an indication of which events they intend to participate in during the year ahead.
An institution must advise PWGSC at least eight weeks prior to an event of exceptional circumstances that make it impossible for the institution’s exhibit to be incorporated within the Canada Pavilion.
On a quarterly basis, PWGSC sends to all institutions new requests to submit their most current exhibit plans for inclusion in the Government of Canada Exhibit Plans Database. Institutions provide their current plans as requested. PWGSC updates its database and institutions are able to view the information collected to ensure they co-locate with other Government of Canada organizations attending the same event.
PWGSC reviews all exhibition plans in the database to encourage departmental co-location. In some cases, PWGSC selects events where an enhanced government presence may be organized.
Institutions participating in the Exhibitions Program are responsible for ensuring the quality of their contribution and for adopting creative approaches to their individual presentation by using up-to-date methods of exhibition with a strong emphasis on interactivity. This may include product demonstrations, interactive video games, development of promotional items, provision of display items, and so forth.
Contact
For more information about participating in fairs and exhibitions visited by the Canada Pavilion, the collection of departmental exhibit plans or the Government of Canada Exhibitions Program, please contact at PWGSC:
Manon Dagenais
Director
Government of Canada Exhibitions Program
Phone: 613-992-0045
Fax: 613-992-0839
E-mail: Manon.Dagenais@pwgsc.gc.ca
