Treasury Board of Canada Secretariat
www.tbs-sct.gc.ca
Treasury Board Approvals to Fund the Government-Wide Advertising Plan (2010-2011 - Quarter 1)
All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.
| Department/Agency | Campaigns | 2010/2011 ($) |
|---|---|---|
| Canada Revenue Agency | Encouraging Uptake of Tax Measures: Tax Filing Season 2010 | 6,500,000 |
| Canadian Heritage | Vignette to Commemorate the War of 1812 | 250,000 |
| Citizenship and Immigration Canada | Services to New Canadians | 3,000,000 |
| Citizenship Guide | 3,000,000 | |
| Finance Canada | Creating Jobs & Growth: Implementing Canada's Economic Action Plan | 6,000,000 |
| Measures in Budget 2011 | 4,000,000 | |
| Health Canada | Protecting the Health and Safety of Canadians | 8,000,000 |
| Human Resources and Skills Development Canada | Benefits for Canadian Families | 3,000,000 |
| Elder Abuse | 2,250,000 | |
| Helping Canadian Workers and Apprentices | 3,500,000 | |
| Jobs of the Future: Training, Apprenticeship and Labour Market Information | 8,000,000 | |
| Justice Canada | Victims of Crime | 6,000,000 |
| National Defence | Canadian Forces Recruitment | 4,000,000 |
| Canadian Navy Centennial | 2,500,000 | |
| Royal Canadian Mounted Police | RCMP National Recruitment | 2,000,000 |
| Veterans Affairs Canada | 2010 Remembrance Vignette | 3,414,000 |
| Total | 65,414,000 | |
Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.
