Treasury Board of Canada Secretariat
www.tbs-sct.gc.ca
Treasury Board Approvals to Fund Government-Wide Advertising Plan (2009-2010 - Quarter 1)
All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.
| Department/Agency | Campaigns | 2009/2010 ($) |
|---|---|---|
| Canada Revenue Agency | Tax Filing Season 2009 | 6,000,000 |
| Economic Action Plan - Home Initiatives | 7,000,000 | |
| Canadian Heritage | Canada - Vancouver 2010 | 10,000,000 |
| Citizenship and Immigration | Services to New Canadians | 2,000,000 |
| Finance | Economic Action Plan | 10,000,000 |
| Economic Action Plan Website | 2,000,000 | |
| Human Resources and Skills Development | Economic Action Plan - Helping Canadian Workers | 7,000,000 |
| Office of Infrastructure of Canada | Economic Action Plan - Infrastructure | 8,000,000 |
| National Defence | Canadian Forces Recruitment | 7,000,000 |
| Privy Council | Advertising Corporate Identity | 500,000 |
| Public Safety and Emergency Preparedness | Emergency Preparedness (72 hours) | 414,000 |
| Royal Canadian Mounted Police | Royal Canadian Mounted Police National Recruitment | 3,000,000 |
| Veterans Affairs | 2009 Remembrance Vignette | 2,500,000 |
| Total | 65,414,000 | |
Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.
