Treasury Board of Canada Secretariat
www.tbs-sct.gc.ca
Treasury Board Approvals to Fund Government-Wide Advertising Plan (2008-2009 - Quarter 1)
All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.
| Department/Agency | Campaigns | 2008/2009 ($) |
|---|---|---|
| Canada Public Service Agency | Public Service Award of Excellence | 120,000 |
| Canada Revenue Agency | Tax Filing Season 2008 | 6,000,000 |
| Canadian Food Inspection Agency | Consumer Product and Food Recall | 4,000,000 |
| Travellers Bio-Security Awareness | 2,000,000 | |
| Canadian Heritage | Quebec City's 400th Anniversary Celebrations | 1,500,000 |
| Citizenship and Immigration | A Responsive Immigration System | 2,000,000 |
| Finance | Advantage Canada | 10,000,000 |
| Tax Free Savings Account | 5,000,000 | |
| Foreign Affairs and International Trade | Canada's Safe Travel Abroad | 4,440,000 |
| Trade Commissioners Service | 300,000 | |
| Human Resources and Skills Development | Learning / Post-Secondary Education Financing | 3,300,000 |
| Services to Newcomers | 3,600,000 | |
| National Defence | Canadian Forces Recruitment | 10,000,000 |
| Public Health Agency of Canada | Healthy Pregnancy | 1,475,000 |
| Children's Fitness Tax Credit | 1,225,000 | |
| Public Safety and Emergency Preparedness | 72 hours - Is your family prepared? | 3,000,000 |
| Royal Canadian Mounted Police | Royal Canadian Mounted Police National Recruitment | 1,000,000 |
| Veterans Affairs | Remembrance Day Vignette | 1,100,000 |
| Total | 60,060,000 | |
Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.
