Treasury Board Approvals to Fund Government-Wide Advertising Plan (2007-2008 - Quarter 3)

All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.

**National Advertising Initiatives**
Department/Agency	Campaigns	2007/2008 ($)
National Defence	Canadian Forces Recruitment Internet	3,000,000
Canada Revenue Agency	Electronic Services for Business	550,000
Environment	Vehicle Scrappage Program	750,000
Parks Canada Agency	Canada's National Parks	2,000,000
Canadian Food Inspection Agency	Consumer Product and Food Recall	575,000
Royal Canadian Mounted Police	Royal Canadian Mounted Police National Recruitment	850,000
Canada Border Services Agency	U.S. Western Hemisphere Travel Initiative	3,594,000
Total		11,319,000

Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.