Treasury Board Approvals to Fund Government-Wide Advertising Plan (2007-2008 - Quarter 1)

All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.

**National Advertising Initiatives**
Department/Agency	Campaigns	2007/2008 ($)
Department of National Defence	Canadian Forces Recruitment	10,000,000
Environment	Environmental Approach: Transit Pass Tax Credit	85,000
Environment	Canada's New Eco-Action Plan	8,000,000
Health	Healthy Living / Healthy Eating and Children's Fitness Tax Credit	100,000
Human Resources and Skills Development	Service to Canadians	11,085,000
Human Resources and Skills Development	Learning / Post-Secondary Education Financing	50,000
Public Health Agency of Canada	Healthy Pregnancy	175,000
Total		29,495,000

Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.