Treasury Board Approvals to Fund Government-Wide Advertising Plan (2006-2007 - Quarter 1)

All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.

**National Advertising Initiatives**
Department/Agency	Campaigns	2006/2007 ($)
Canadian Food Inspection Agency	Travellers Bio-Security Awareness	2,000,000
Canada Revenue Agency	Tax Filing: Service and Compliance	2,000,000
Department of Finance Canada	Canada Savings Bonds	5,000,000
	GST Reduction	3,000,000
	Budget 2006 - Delivering on Commitments	1,100,000
Health	Healthy Living & Sport Participation	6,000,000
	Aboriginal Tobacco Control	1,500,000
	Anti-Tobacco & Cessation	3,500,000
Public Health Agency of Canada	Healthy Pregnancy	3,000,000
Human Resources and Skills Development	Service to Canadians	5,500,000
	Learning/Post-Secondary Education Financing	2,000,000
	Canada's Universal Child Care Plan	4,000,000
Industry Canada	Services for Business: Promoting Entrepreneurship	2,000,000
Department of National Defence	Canadian Forces Recruitment	15,500,000
Public Safety and Emergency Preparedness Canada	Public Safety and Security	3,000,000
Transport Canada	Keeping Canadians Safe	2,000,000
Total		61,100,000

Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.