Treasury Board Approvals to Fund Government-Wide Advertising Plan (2005-2006 - Quarter 1)

All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.

**National Advertising Initiatives**
Department/Agency	Campaigns	2005/2006 ($)
Canadian Heritage	Cultural Capitals	400,000
Finance	Canada Savings Bonds	5,000,000
Health	Healthy Living/Participaction.	6,000,000
Human Resources and Skills Development	Education Financing (Learning Bond)	6,000,000
Social Development	Services for Persons with Disabilities	2,000,000
Social Development	Services for Seniors	2,000,000
Industry	Services to Small and Medium Business	3,500,000
Justice	20th Anniversary of Section 15 of the Charter	2,600,000
National Defence	Recruitment	8,000,000
Natural Resources	One-Tonne Challenge	3,650,000
Natural Resources	Project Green Climate Change	2,347,000
Veterans Affairs	Victory in Europe Day	400,000
Western Economic Diversification of Canada	Alberta/Saskatchewan Centenaries	500,000
Total		42,397,000

Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.