Treasury Board of Canada Secretariat
www.tbs-sct.gc.ca
Treasury Board Approvals to Fund Government-Wide Advertising Plan (2004-2005 - Quarter 4)
All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.
| Department/Agency | Campaigns | 2004/2005 ($) |
|---|---|---|
| Canada Revenue Agency | Electronic Tax Filing - Regional Tailoring |
1,590,000 |
| Natural Resources / Environment / Transport | One-Tonne Challenge - Regional Tailoring |
2,700,000 |
| Industry / Atlantic Canada Opportunities Agency / Western Economic Diversification / Environment / Natural Resources Canada | Services to Business |
170,000 |
| Knowledge and Commercialisation |
170,000 |
|
| Human Resources and Skills Development Canada | Post-Secondary Education |
400,000 |
| Social Development Canada | Services to Persons with Disabilities |
65,000 |
| Services to Seniors |
65,000 |
|
| Public Health Agency of Canada | Healthy Living - Healthy Pregnancy |
130,000 |
| Public Works and Government Services Canada | E-Services Marketing |
420,000 |
| National Defence | Canadian Forces Recruitment |
7,700,000 |
| Total | 13,410,000 | |
Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.
| Department/Agency | Public Notices, Recruitment and Revenue-Generating Advertisements | 2004/2005 ($) |
|---|---|---|
| Agriculture and Agri-Food | Canadian Agriculture Income Stabilization (CAIS) Program |
556,000 |
| Transitional Industry Support Program |
274,149 |
|
| Greencover Canada Land Conversion |
170,000 |
|
| Farm Improvement and Marketing Cooperatives Loans Act |
4,300 |
|
| Farm Debt Mediation Service |
100,000 |
|
| Canadian Farm Business Advisory Services |
150,000 |
|
| Request for Proposal - Seed Varieties Available for Licensing |
10,000 |
|
| Bioproducts and Bioprocesses |
8,990 |
|
| Food Safety and Quality |
24,000 |
|
| National Water Supply Expansion Program |
49,180 |
|
| Canada Gazette Statutory Public Notices |
15,000 |
|
| Canadian Grain Commission | Information to Farmers |
13,000 |
| Information on How to Contact CGC Assistant Commissioners |
1,409 |
|
| Notice to Farmers on How to Get Compensation for Unpaid Grain Deliveries |
17,942 |
|
| Notice to Manitoba Farmers on CGC's Grain Quality Assurance Services |
2,752 |
|
| Notice Regarding Non-Registered Wheat Varieties |
2,709 |
|
| Information on the CGC Web Site in the Western Producer computer guide |
220 |
|
| Notice to Farmers about Companies That are No Longer Licensed by the CGC |
19,729 |
|
| Canadian Food Inspection Agency | BSE Awareness and Compliance |
645,000 |
| Food Allergy Recalls |
29,000 |
|
| Protecting Our Urban Forests |
200,000 |
|
| Canadian Heritage | Recruitment of Artists to Represent Canada at the 2005 Francophonie Games |
38,036 |
| Environment Canada | Climate Challenge - Biosphère |
34,600 |
| Water Wonders - Biosphère |
20,445 |
|
| Looking for Atmosphere |
4,100 |
|
| Burn It Smart Campaign |
6,000 |
|
| Fisheries and Oceans | Navigational Safety (St.Lawrence seaway) |
5,000 |
| Nautical Chart |
2,500 |
|
| Canadian Hydrographic Service products |
5,000 |
|
| Notices Related to Fishing and Endangered Species |
70,000 |
|
| Pre-Qualified Pool for Ship Crew |
50,000 |
|
| Coast Guard College Recruitment |
62,000 |
|
| Foreign Affairs Canada | Public Notice Related to the South and South-East Asia Tsunamis |
63,000 |
| Health Canada | Drugs Strategy Communities Fund (Request for Proposals) |
180,000 |
| Canadian Institute of Health Research | Health Research in Canada |
6,800 |
| Human Resources and Skills Development Canada | Summer Career Placement |
700,000 |
| Indian and Northern Affairs Canada | Northern Strategy |
330,000 |
| Northern Strategy |
225,000 |
|
| Natural Sciences and Engineering Research Council of Canada | Recruitment-Related Notices |
2,335 |
| National Research Council of Canada | Technology & Business Services |
1,000,000 |
| Statistics Canada | Awareness of Products and Services |
45,000 |
| National Defence | Operational Notices |
250,000 |
| Natural Resources Canada | Victor Mine Notices |
54,000 |
| Parks Canada | Revenue-Generating Initiatives for National Parks and Historic Sites |
905,000 |
| Public Service Human Resources Management Agency of Canada | Public Sector Youth Internship Program |
112,000 |
| Canadian Transportation Agency | Air Enforcement |
9,718 |
| Mediation Program |
12,625 |
|
| Fly Smart |
20,000 |
|
| Veterans Affairs Canada | Veterans' Week |
10,000 |
| Total | 6,516,539 | |
Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.
