Treasury Board Approvals to Fund Government-Wide Advertising Plan (2004-2005 - Quarter 3)

All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the Communications Policy of the Government of Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the allocation of funds for approved campaigns. In selected instances, such as local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the Annual Report on the Government of Canada's Advertising.

**National Advertising Initiatives**
Department/Agency	Campaigns	2004/2005 ($)
Canada Revenue Agency	Tax Filing Campaign	3,550,000
Finance Canada (Canada Investment and Savings)	Canada Savings Bonds	10,665,000
International Trade Canada	Canada Export Awards	141,000
Health Canada	Anti-tobacco - Second-Hand Smoke	5,000,000
	Anti-tobacco - Cessation	4,400,000
	Anti-tobacco - Aboriginals	600,000
	10-year Healthcare Plan	2,102,050
Health Canada / Canadian Heritage	Healthy Living/Participation in Sports	3,500,000
Natural Resources Canada / Environment Canada / Transport Canada	One-Tonne Challenge	8,800,000
Total		38,758,050

Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are reported in the Annual Report on the Government of Canada's Advertising, and in the public accounts.

**Public Notices (Regional Allocations Included)**
Departments/Agencies	Public Notices, Recruitment and Revenue-Generating Advertisements	2004/2005 ($)
Veterans Affairs Canada	Veterans' Independence Program	230,000
Total		230,000