Government advertising

The Government of Canada's approach to advertising is guided by the principles of value for money, transparency and accountability. Cabinet approves all advertising campaigns.

All advertising activities and expenditures, regardless of the source of funds, are published in the Annual Report on Government of Canada Advertising Activities.

Refer to About government advertising for more information.

Funding for Advertising

Funding for advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.

Contracts for Advertising and Public Opinion Research

All contracts related to advertising are posted on and contracts over $10,000 are posted on departmental websites under Transparency.

Public Opinion Research Reports on advertising contracted by the Government of Canada are available in a searchable database and are also published in the Annual Report on Public Opinion Research in the Government of Canada.

Allocations from the Central Advertising Fund for 2015 – 2016

The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years 2014-2015, 2013-2014 and 2012-2013 are also available. Advertising Fund Allocations for 2004-2005 to 2011-2012 have been archived.

(Quarter 4)

No new advertising allocations were made during Quarter 4

(Quarter 3)

No new advertising allocations were made during Quarter 3

(Quarter 2)

No new advertising allocations were made during Quarter 2

(Quarter 1)

Department/Agency Campaigns 2015/2016($)
Canada Revenue Agency Encouraging the Uptake of Tax Measures 6,000,000
Canadian Heritage Canada 150 7,200,000
Citizenship and Immigration Canada Services to Newcomers (A Fast and Flexible Immigration System) 3,000,000
Employment and Social Development Canada Better Jobs (Skills Initiatives) 7,000,000
Better Jobs (Skills Initiatives) -3,500,000
Enhanced Universal Child Care Benefit 4,500,000
Department of Finance Canada Economic Action Plan 11,000,000
Health Canada  Preventing the Illicit Use of Marijuana 1,000,000
National Defence Canadian Armed Forces Recruitment 2,000,000
Public Health Agency of Canada Vaccination Awareness 3,500,000
Public Works and Government Services Canada  Whole-of-Government Web Buy 5,000,000
Royal Canadian Mounted Police Royal Canadian Mounted Police Recruitment 6,000,000
Veterans Affairs Canada Remembrance Vignette  3,500,000
Total 56,200,000
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