Allocations from the Central Advertising Fund
-
2022-2023
January 1 to March 31, 2023 (Quarter 4)
No new advertising allocations were made during Quarter 4.
October 1st - December 31st, 2022 (Quarter 3)
Department/Agency Campaigns 2022/2023 ($) Canada Revenue Agency Benefits and Credits 2,500,000 Scams 850,000 Learn About Your Taxes 250,000 Communications Security Establishment Canada Online Disinformation 500,000 Employment and Social Development Canada National Skilled Trades 3,000,000 Accessibility: Inclusive Workplaces 500,000 Services for Seniors 2,500,000 Global Affairs Canada Travel and Border 500,000 Immigration, Refugees and Citizenship Canada Newcomer Services 1,000,000 Parks Canada National Tourism Campaign 625,000 Public Health Agency of Canada Childhood Vaccination 500,000 Public Safety Canada Firearms 3,500,000 Emergency Preparedness 1,500,000 Total 17,725,000 to (Quarter 2)
No new advertising allocations were made during Quarter 2.
April 1 to June 30, 2022 (Quarter 1)
Department/Agency Campaigns 2022/2023 ($) Canada Revenue Agency Benefits and Credits
3,500,000 Employment and Social Development Canada Jobs and Skills
1,500,000 Department of Finance Canada COVID-19 Economic Support and Recovery
10,000,000 Immigration, Refugees and Citizenship Canada Newcomer Services
1,000,000 Parks Canada Parks Canada Visitation and Conservation National Campaign
3,000,000 Public Services and Procurement Canada Emerging Needs Fund
1,000,000 Veterans Affairs Canada
Remembrance
2,150,000 Mental Health Services 2,000,000 Total 24,150,000
-
2021–2022
January 1 to March 31, 2022 (Quarter 4)
Department/Agency Campaigns 2021/2022 ($) Canada Revenue Agency Benefits and Credits 5,000,000 Employment and Social Development Canada Services for Seniors and Retirement Planning 2,000,000 Jobs and Skills 1,000,000 Global Affairs Canada Travel and Border COVID-19 1,000,000 Immigration, Refugees and Citizenship Canada Newcomer Services 1,500,000 Parks Canada Parks Canada Visitation and Conservation National Campaign 1,000,000 Public Services and Procurement Canada Emerging Needs Fund 500,000 Total 12,000,000 to (Quarter 3)
Department/Agency Campaigns 2021/2022 ($) Department of Finance Canada COVID-19 Economic Support and Recovery 4,650,000 Public Safety Canada Firearms 2,400,000 Total 7,050,000 to (Quarter 2)
No new advertising allocations were made during Quarter 2.
to (Quarter 1)
Department/Agency Campaigns 2021/2022 ($) Canada Revenue Agency Benefits and Credits 500,000 Slam the Scam 2,500,000 Employment and Social Development Canada Inclusive Workplace 800,000 Department of Finance Canada COVID-19 Economic Support and Recovery 5,000,000 Public Health Agency of Canada COVID-19 Prevention 20,000,000 Seasonal Flu Vaccination 1,000,000 Public Safety Canada Emergency Preparedness (natural disasters) 2,000,000 Veterans Affairs Canada Remembrance 2,150,000 Mental Health Services for Veterans and Their Families 2,000,000 Total 35,950,000 -
2020–2021
to (Quarter 4)
No new advertising allocations were made during Quarter 4
to (Quarter 3)
Department/Agency Campaigns 2020/2021 ($) Canadian Centre for Occupational Health and Safety
Workplace Mental Health
100,000
Canada Revenue Agency
Benefits and Credits
4,500,000
Slam the Scam
4,000,000
Employment and Social Development Canada
Services for Seniors
1,000,000
Inclusive Workplace
200,000
Environment and Climate Change Canada
Nature Legacy
500,000
Immigration, Refugees and Citizenship Canada
Newcomers Services and Inclusive Communities
2,000,000
Indigenous Services Canada
Jordan’s Principle / Inuit Child First Initiative
1,170,000
Public Health Agency of Canada
Seasonal Flu Vaccination
1,000,000
Childhood Vaccination
2,000,000
Public Safety Canada
Emergency Preparedness (natural disasters)
1,000,000
Firearms
1,000,000
Veterans Affairs Canada
Remembrance
2,150,000
Mental Health Services for Veterans and Their Families
2,000,000
Total
22,620,000
to (Quarter 2)
No new advertising allocations were made during Quarter 2
to (Quarter 1)
No new advertising allocations were made during Quarter 1
-
2019–2020
to (Quarter 4)
No new advertising allocations were made during Quarter 4
to (Quarter 3)
No new advertising allocations were made during Quarter 3
to (Quarter 2)
No new advertising allocations were made during Quarter 2
to (Quarter 1)
Department/Agency Campaigns 2019-2020 ($) Employment and Social Development Canada Services for Seniors - Retirement and Benefits 2,500,000 Education and Skills 1,000,000 Canada Revenue Agency Benefits and Credits - Individuals 500,000 Health Canada Cannabis Post-Legalization 3,000,000 Public Services and Procurement Canada Digital Advertising fund 2,500,000 Innovation, Science and Economic Development Canada Innovation Canada, Women Entrepreneurs and Women in STEM 1,000,000 Veterans Affairs Canada Remembrance, 75th Anniversary of the Battle of Normandy and the 75th Anniversary of the Italian Campaign 2,150,000 Public Health Agency of Canada Immunization 1,000,000 Environment and Climate Change Canada Nature Legacy 1,000,000 Immigration, Refugees and Citizenship Canada Newcomers Settlement Services 500,000 Total 17,650,000 -
2018–2019
to (Quarter 4)
No new advertising allocations were made during Quarter 4
to (Quarter 3)
Department/Agency Campaigns 2018-2019 ($) Employment and Social Development Canada Services for Seniors - Retirement and Benefits 4,500,000 Education and Skills -1,000,000 Canada Revenue Agency Benefits and Credits - Individuals 6,000,000 Cracking Down on Tax Evasion and Combatting Tax Avoidance 900,000 Health Canada Cannabis Pre-Legalization 500,000 Public Services and Procurement Canada Digital Advertising fund 2,500,000 Innovation, Science and Economic Development Canada Innovation Canada, Women Entrepreneurs and Women in STEM 2,420,000 Veterans Affairs Canada Remembrance 180,000 Public Health Agency of Canada Immunization 1,000,000 Public Safety Canada Don't Drive High 2,000,000 Environment and Climate Change Canada Nature Legacy 1,400,000 Total 20,400,000 to (Quarter 2)
No new advertising allocations were made during Quarter 2
to (Quarter 1)
Department/Agency Campaigns 2018-2019 ($) Total 14,600,000 Parks Canada Free Admission for Youth and Newcomers to Parks Canada Places 3,000,000 Employment and Social Development Canada Education and Skills 3,500,000 Immigration, Refugees and Citizenship Canada Newcomers Settlement Services 1,000,000 Veterans Affairs Canada Remembrance 2,000,000 Mental Health Services 100,000 Health Canada Cannabis Post-Legalization 4,000,000 Public Health Agency of Canada Immunization 1,000,000 -
2017–2018
to (Quarter 4)
No new advertising allocations were made during Quarter 4
to (Quarter 3)
Department/Agency Campaigns 2017-2018 ($) Total 25,082,500 Canadian Heritage Canada 150 4,500,000 Parks Canada Free Admission to Parks Canada Places 2,500,000 Employment and Social Development Canada Education and Skills 6,000,000 Immigration, Refugees and Citizenship Canada Newcomers Settlement Services 1,000,000 Veterans Affairs Canada Remembrance (incl. Vimy) 2,082,500 Canada Revenue Agency Canada Caregiver Credit 1,000,000 Public Services and Procurement Canada Digital Advertising Fund 2,500,000 Public Safety Canada Discouraging Drug-Impaired Driving 2,500,000 Health Canada Talk to Your Kids About Cannabis 1,500,000 Innovation, Science and Economic Development Canada Science, Technology, Engineering and Mathematics (STEM) 500,000 Public Health Agency of Canada Immunization 1,000,000 to (Quarter 2)
No new advertising allocations were made during Quarter 2
to (Quarter 1)
No new advertising allocations were made during Quarter 1
-
2016–2017
to (Quarter 4)
Department/Agency Campaigns 2016/2017 ($) Total 22,950,000 Canadian Heritage Canada 150 4,000,000 Parks Canada Free Admission to Parks Canada Places 3,000,000 Employment and Social Development Canada Helping Young Canadians Succeed 2,500,000 Immigration, Refugees and Citizenship Canada Settlement Services Campaign 1,000,000 Electronic Travel Authorization 400,000 Veterans Affairs Canada Commemoration and Services to Veterans 2,500,000 Canada Revenue Agency Promoting Online Services and Tax Compliance 1,800,000 Public Services and Procurement Canada Digital Advertising Fund 1,500,000 Direct Deposit 300,000 Department of Finance Canada Fall Economic Statement and Budget 2017 – Initiatives for Canadians 1,500,000 Health Canada Health Issues 1,200,000 National Defence Recruitment 1,000,000 Royal Canadian Mounted Police Police Officer Recruitment 800,000 Natural Resources Canada Energy Efficiency 500,000 Privy Council Office Electoral Reform 500,000 Public Health Agency of Canada Health Issues 450,000 to (Quarter 3)
No new advertising allocations were made during Quarter 3
to (Quarter 2)
No new advertising allocations were made during Quarter 2
to (Quarter 1)
No new advertising allocations were made during Quarter 1
-
2015–2016
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
No new advertising allocations were made during Quarter 3
– (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2015/2016 ($) Canada Revenue Agency Encouraging the Uptake of Tax Measures 6,000,000 Canadian Heritage Canada 150 7,200,000 Citizenship and Immigration Canada Services to Newcomers (A Fast and Flexible Immigration System) 3,000,000 Employment and Social Development Canada Better Jobs (Skills Initiatives) 7,000,000 Better Jobs (Skills Initiatives) -3,500,000 Enhanced Universal Child Care Benefit 4,500,000 Department of Finance Canada Economic Action Plan 11,000,000 Health Canada Preventing the Illicit Use of Marijuana 1,000,000 National Defence Canadian Armed Forces Recruitment 2,000,000 Public Health Agency of Canada Vaccination Awareness 3,500,000 Public Works and Government Services Canada Whole-of-Government Web Buy 5,000,000 Royal Canadian Mounted Police Royal Canadian Mounted Police Recruitment 6,000,000 Veterans Affairs Canada Remembrance Vignette 3,500,000 Total 56,200,000 -
2014–2015
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
Department/Agency Campaigns 2014/2015 ($) Canadian Heritage Canada 150 1,500,000 Citizenship and Immigration Canada Services to Newcomers (A Fast and Flexible Immigration System) 3,000,000 Department of Finance Canada Economic Action Plan 3,500,000 Industry Canada Consumer Initiatives -6,500,000 National Defence Canadian Armed Forces Recruitment 3,000,000 Total 4,500,000 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2014/2015 ($) Canada Revenue Agency Encouraging the Uptake of Tax Measures 7,000,000 Encouraging the Uptake of Tax Measures -1,000,000 Canadian Heritage Canada 150 7,200,000 Citizenship and Immigration Canada Services to Newcomers (A Fast and Flexible Immigration System) 3,500,000 Services to Newcomers (A Fast and Flexible Immigration System) -500,000 Employment and Social Development Canada Better Jobs (Skills Initiatives) 8,000,000 Better Jobs (Skills Initiatives) -1,000,000 Department of Finance Canada Economic Action Plan 10,000,000 Economic Action Plan -2,500,000 Health Canada Prevention of Illicit Drug Use 5,500,000 Industry Canada Consumer Initiatives 6,500,000 Public Safety Canada Anti-Cyberbullying 3,700,000 Public Works and Government Services Canada Whole of Government Web Buy 5,000,000 Veterans Affairs Canada Remembrance Vignette (Canada’s Veterans, Brave and Proud, the Legacy of a Nation) 4,000,000 Support and Services to Veterans 5,000,000 Total 60,400,000 -
2013–2014
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
Department/Agency Campaigns 2013/2014 ($) Industry Canada Wireless Communications 8,000,000 Public Safety Canada Anti-Cyberbullying 4,500,000 Public Works and Government Services Canada Whole of Government Web Buy 2,500,000 Department of Finance Canada Economic Action Plan 1,500,000 Natural Resources Canada Responsible Resource Development -8,500,000 Total 8,000,000 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2013/2014 ($) Canada Revenue Agency Tax Savings 6,000,000 Canadian Heritage History and Heritage 500,000 Citizenship and Immigration Canada Recruitment of Foreign Skilled Workers 1,000,000 Recruitment of Foreign Skilled Workers -1,000,000 Services to Newcomers (A Fast and Flexible Immigration System) 4,000,000 Department of Finance Canada Economic Action Plan 10,000,000 Health Canada Health and Safety of Canadians 5,000,000 Human Resources and Skills Development Canada Better Jobs (Skills Initiatives) 11,000,000 Elder Abuse 4,000,000 Elder Abuse -4,000,000 Natural Resources Canada Responsible Resource Development 16,500,000 Veterans Affairs Canada Remembrance Vignette (Canada’s Veterans, Brave and Proud, the Legacy of a Nation) 4,000,000 Total 57,000,000 -
2012–2013
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
No new advertising allocations were made during Quarter 3
– (Quarter 2)
Department/Agency Campaigns 2012/2013 ($) Canada Revenue Agency Encouraging Uptake of Tax Measures: Tax Filing Season 2012 1,400,000 Foreign Affairs and International Trade Information for Travellers -3,000,000 Human Resources and Skills Development Canada Better Jobs 1,400,000 Old Age Security -4,500,000 Canadian Heritage Vignette to Commemorate the War of 1812 200,000 Natural Resources Canada Responsible Resource Development 4,000,000 Total -500,000 – (Quarter 1)
Department/Agency Campaigns 2012/2013 ($) Canada Revenue Agency Encouraging Uptake of Tax Measures: Tax Filing Seasons 2011 and 2012 7,500,000 Encouraging Uptake of Tax Measures: Tax Filing Seasons 2011 and 2012 -1,500,000 Canadian Heritage Vignette to Commemorate the War of 1812 1,250,000 Canadian Heritage with Parks Canada Vignette to Commemorate the War of 1812 3,250,000 Citizenship and Immigration Canada Citizenship Guide 520,000 Combatting Immigration Fraud 1,000,000 Recruitment of Foreign Skilled Workers 425,000 Services to Newcomers 3,555,000 Department of Finance Canada Economic Action Plan 16,000,000 Measures in Budget 2013 3,200,000 Measures in Budget 2013 -3,200,000 Foreign Affairs and International Trade Information for Travellers 4,000,000 Supporting Canadian Business in Foreign Markets 1,000,000 Health Canada Protecting the Health and Safety of Canadians 5,000,000 Human Resources and Skills Development Canada Better jobs 5,000,000 Old Age Security 8,000,000 Indian Affairs and Northern Development Nutritrion North Canada 300,000 Natural Resources Canada Responsible Resource Development 5,000,000 Royal Canadian Mounted Police RCMP National Recruitment 2,000,000 RCMP National Recruitment -2,000,000 Status of Women Canada Prevention of Violence against Women and Girls 250,000 Veterans Affairs Canada Remembrance Vignette 3,500,000 Total 64,050,000 -
2011–2012
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
Department/Agency Campaigns 2011/2012 ($) Canada Revenue Agency Encouraging Uptake of Tax Measures: Tax Filing Seasons 2011 and 2012 1,000,000 Citizenship and Immigration Canada Services to Newcomers 2,000,000 Combatting Immigration Fraud 2,000,000 Citizenship Guide 1,500,000 Department of Finance Canada Measures in Budget 2011 3,200,000 Measures in Budget 2012 -4,000,000 Jobs and Growth 5,500,000 Health Canada Protecting the Health and Safety of Canadians 1,000,000 Canadian Heritage Canada’s Digital Transition 2,500,000 Vignette to Commemorate the War of 1812 200,000 Human Resources and Skills Development Canada Seniors’ Financial Abuse 4,500,000 Apprenticeship Grants 2,500,000 Access to Financial Benefits 2,500,000 Access to Financial Benefits -2,500,000 Aboriginal Affairs and Northern Development Canada Nutrition North Canada 200,000 National Defence Canadian Forces Recruitment -4,000,000 Natural Resources Canada ecoEnergy Retrofit Home Grant 6,000,000 Privy Council Office New Branding Initiative for Government of Canada Advertising 150,000 Veterans Affairs Canada 2011 Remembrance Vignette 500,000 Total 24,750,000 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2011/2012 ($) Canada Revenue Agency Encouraging Uptake of Tax Measures: Tax Filing Season 2010 6,500,000 Canadian Heritage with Parks Canada Vignette to Commemorate the War of 1812 1,550,000 Department of Finance Canada Measures in Budget 2012 4,000,000 Human Resources and Skills Development Canada Jobs of the Future: Training, Apprenticeship and Labour Market Information 6,000,000 National Defence Canadian Forces Recruitment 4,000,000 Royal Canadian Mounted Police RCMP National Recruitment 2,000,000 Veterans Affairs Canada 2011 Remembrance Vignette 3,000,000 Total 27,050,000 -
2010–2011
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
No new advertising allocations were made during Quarter 3
– (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2010/2011 ($) Canada Revenue Agency Encouraging Uptake of Tax Measures: Tax Filing Season 2010 6,500,000 Canadian Heritage Vignette to Commemorate the War of 1812 250,000 Citizenship and Immigration Canada Services to New Canadians 3,000,000 Citizenship Guide 3,000,000 Department of Finance Canada Creating Jobs & Growth: Implementing Canada’s Economic Action Plan 6,000,000 Measures in Budget 2011 4,000,000 Health Canada Protecting the Health and Safety of Canadians 8,000,000 Human Resources and Skills Development Canada Benefits for Canadian Families 3,000,000 Elder Abuse 2,250,000 Helping Canadian Workers and Apprentices 3,500,000 Jobs of the Future: Training, Apprenticeship and Labour Market Information 8,000,000 Department of Justice Canada Victims of Crime 6,000,000 National Defence Canadian Forces Recruitment 4,000,000 Canadian Navy Centennial 2,500,000 Royal Canadian Mounted Police RCMP National Recruitment 2,000,000 Veterans Affairs Canada 2010 Remembrance Vignette 3,414,000 Total 65,414,000 -
2009–2010
– (Quarter 4)
Department/Agency Campaigns 2009/2010 ($) Canadian Heritage Canada - Vancouver 2010 -9,800,000 Public Health Agency of Canada H1N1 Response 9,785,000 Total -15,000 – (Quarter 3)
Department/Agency Campaigns 2009/2010 ($) Department of Finance Canada Economic Action Plan 5,000,000 Public Health Agency of Canada H1N1 Virus Prevention 4,554,000 Canada Revenue Agency Tax Filing Season 2009 4,000,000 National Defence Canadian Forces Recruitment 3,000,000 Parks Canada Canada’s National Parks 3,000,000 Veterans Affairs Canada 2009 Remembrance Vignette 350,000 Total 19,904,000 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2009/2010 ($) Canada Revenue Agency Tax Filing Season 2009 6,000,000 Economic Action Plan - Home Initiatives 7,000,000 Canadian Heritage Canada - Vancouver 2010 10,000,000 Citizenship and Immigration Canada Services to New Canadians 2,000,000 Department of Finance Canada Economic Action Plan 10,000,000 Economic Action Plan Website 2,000,000 Human Resources and Skills Development Economic Action Plan - Helping Canadian Workers 7,000,000 Office of Infrastructure of Canada Economic Action Plan - Infrastructure 8,000,000 National Defence Canadian Forces Recruitment 7,000,000 Privy Council Office Advertising Corporate Identity 500,000 Public Safety and Emergency Preparedness Emergency Preparedness (72 hours) 414,000 Royal Canadian Mounted Police Royal Canadian Mounted Police National Recruitment 3,000,000 Veterans Affairs Canada 2009 Remembrance Vignette 2,500,000 Total 65,414,000 -
2008–2009
– (Quarter 4)
Department/Agency Campaigns 2009/2010 ($) Canadian Heritage Canada - Vancouver 2010 -9,800,000 Public Health Agency of Canada Fight against H1N1 9,785,000 Total -15,000 – (Quarter 3)
Department/Agency Campaigns 2008/2009 ($) Citizenship and Immigration Canada Moving Forward with Immigration 3,000,000 Total 3,000,000 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2008/2009< ($) Canada Public Service Agency Public Service Award of Excellence 120,000 Canada Revenue Agency Tax Filing Season 2008 6,000,000 Canadian Food Inspection Agency Consumer Product and Food Recall 4,000,000 Travellers Bio-Security Awareness 2,000,000 Canadian Heritage Quebec City’s 400th Anniversary Celebrations 1,500,000 Citizenship and Immigration Canada A Responsive Immigration System 2,000,000 Department of Finance Canada Advantage Canada 10,000,000 Tax Free Savings Account 5,000,000 Foreign Affairs and International Trade Canada’s Safe Travel Abroad 4,440,000 Trade Commissioners Service 300,000 Human Resources and Skills Development Learning / Post-Secondary Education Financing 3,300,000 Services to Newcomers 3,600,000 National Defence Canadian Forces Recruitment 10,000,000 Public Health Agency of Canada Healthy Pregnancy 1,475,000 Children’s Fitness Tax Credit 1,225,000 Public Safety and Emergency Preparedness 72 hours - Is your family prepared? 3,000,000 Royal Canadian Mounted Police Royal Canadian Mounted Police National Recruitment 1,000,000 Veterans Affairs Canada Remembrance Day Vignette 1,100,000 Total 60,060,000 -
2007–2008
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
Department/Agency Campaigns 2007/2008 ($) National Defence Canadian Forces Recruitment Internet 3,000,000 Canada Revenue Agency Electronic Services for Business 550,000 Environment Canada Vehicle Scrappage Program 750,000 Parks Canada Canada’s National Parks 2,000,000 Canadian Food Inspection Agency Consumer Product and Food Recall 575,000 Royal Canadian Mounted Police Royal Canadian Mounted Police National Recruitment 850,000 Canada Border Services Agency U.S. Western Hemisphere Travel Initiative 3,594,000 Total 11,319,000 – (Quarter 2)
Department/Agency Campaigns 2007/2008 ($) Canada Border Services Agency NEXUS 1,500,000 Canadian Heritage Quebec City’s 400th Anniversary Celebrations 1,700,000 Canadian Food Inspection Agency Travellers Bio-Security Awareness 2,500,000 Citizenship and Immigration Canada Citizenship Status 280,000 Permanent Resident Card 560,000 Foreign Credential Referral Office 1,525,000 Foreign Affairs and International Trade Trade Commissioners Service 300,000 Health Canada Aboriginal Wellness 1,000,000 Healthy Eating 4,000,000 Human Resources and Skills Development Learning / Post-Secondary Education Financing 3,000,000 Indian Affairs and Northern Development Specific Claims’ New Approach 600,000 Public Health Agency of Canada Healthy Pregnancy 950,000 Children’s Fitness Tax Credit 1,075,000 Public Safety and Emergency Preparedness 72 hours - Is your family prepared? 3,000,000 Public Works and Government Services Review and Development of the Advertising Campaign Evaluation Tool 75,000 Transport Canada Passenger Protect 1,250,000 Veterans Affairs Canada Remembrance Day Vignette 700,000 Total 24,015,000 – (Quarter 1)
Department/Agency Campaigns 2007/2008 ($) National Defence Canadian Forces Recruitment 10,000,000 Environment Canada Environmental Approach: Transit Pass Tax Credit 85,000 Canada’s New Eco-Action Plan 8,000,000 Health Canada Healthy Living / Healthy Eating and Children’s Fitness Tax Credit 100,000 Human Resources and Skills Development Service to Canadians 11,085,000 Learning / Post-Secondary Education Financing 50,000 Public Health Agency of Canada Healthy Pregnancy 175,000 Total 29,495,000 -
2006–2007
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
Department/Agency Campaigns 2006/2007 ($) Environment Canada Environmental Approach: Transit Pass Tax Credit 2,350,000 Department of Finance Canada GST reduction -400,000 Budget 2006 -1,100,000 Budget 2007 1,500,000 Health Canada Healthy Living & Sports Participation - Cancelled -6,000,000 Healthy Living / Healthy Eating 4,000,000 Children’s Fitness Tax Credit 2,000,000 Total 2,350,000 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2006/2007 ($) Canadian Food Inspection Agency Travellers Bio-Security Awareness 2,000,000 Canada Revenue Agency Tax Filing: Service and Compliance 2,000,000 Department of Finance Canada Canada Savings Bonds 5,000,000 GST Reduction 3,000,000 Budget 2006 - Delivering on Commitments 1,100,000 Health Canada Healthy Living & Sport Participation 6,000,000 Aboriginal Tobacco Control 1,500,000 Anti-Tobacco & Cessation 3,500,000 Public Health Agency of Canada Healthy Pregnancy 3,000,000 Human Resources and Skills Development Service to Canadians 5,500,000 Learning/Post-Secondary Education Financing 2,000,000 Canada’s Universal Child Care Plan 4,000,000 Industry Canada Services for Business: Promoting Entrepreneurship 2,000,000 National Defence Canadian Forces Recruitment 15,500,000 Public Safety and Emergency Preparedness Canada Public Safety and Security 3,000,000 Transport Canada Keeping Canadians Safe 2,000,000 Total 61,100,000 -
2005–2006
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
Department/Agency Campaigns 2005/2006 ($) Canada Customs and Revenue Agency Electronic Tax Services for Business 3,100,000 Environment Canada United Nations Conference on Climate Change 1,600,000 Health Canada Second-Hand Smoke 4,000,000 Cessation/Anti-Tobacco 1,500,000 Aboriginal Tobacco Control 1,500,000 Public Health Agency of Canada Healthy Pregnancy 750,000 Human Resources and Skills Development Service Canada 500,000 National Defence Regional Tailoring of Recruitment Campaign 2,125,000 Natural Resources Canada Energy Efficiency Improvements 6,000,000 Public Safety and Emergency Preparedness Canada Public Security and Emergency Preparedness 5,500,000 Transport Canada Transport and Public Safety 1,500,000 Total 28,075,000 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
Department/Agency Campaigns 2005/2006 ($) Canadian Heritage Cultural Capitals 400,000 Department of Finance Canada Canada Savings Bonds 5,000,000 Health Canada Healthy Living/Participaction. 6,000,000 Human Resources and Skills Development Education Financing (Learning Bond) 6,000,000 Social Development Services for Persons with Disabilities 2,000,000 Services for Seniors 2,000,000 Industry Canada Services to Small and Medium Business 3,500,000 Department of Justice Canada 20th Anniversary of Section 15 of the Charter 2,600,000 National Defence Recruitment 8,000,000 Natural Resources Canada One-Tonne Challenge 3,650,000 Project Green Climate Change 2,347,000 Veterans Affairs Canada Victory in Europe Day 400,000 Western Economic Diversification of Canada Alberta/Saskatchewan Centenaries 500,000 Total 42,397,000 -
2004–2005
– (Quarter 4)
Department/Agency Campaigns 2004/2005 ($) Canada Revenue Agency Electronic Tax Filing - Regional Tailoring 1,590,000 Natural Resources Canada / Environment Canada / Transport Canada One-Tonne Challenge - Regional Tailoring 2,700,000 Industry Canada / Atlantic Canada Opportunities Agency / Western Economic Diversification / Environment Canada / Natural Resources Canada Services to Business 170,000 Knowledge and Commercialisation 170,000 Human Resources and Skills Development Canada Post-Secondary Education 400,000 Social Development Canada Services to Persons with Disabilities 65,000 Services to Seniors 65,000 Public Health Agency of Canada Healthy Living - Healthy Pregnancy 130,000 Public Works and Government Services Canada E-Services Marketing 420,000 National Defence Canadian Forces Recruitment 7,700,000 Total 13,410,000 – (Quarter 3)
Department/Agency Campaigns 2004/2005 ($) Canada Revenue Agency Tax Filing Campaign 3,550,000 Department of Finance Canada (Canada Investment and Savings) Canada Savings Bonds 10,665,000 International Trade Canada Canada Export Awards 141,000 Health Canada Anti-tobacco - Second-Hand Smoke 5,000,000 Anti-tobacco - Cessation 4,400,000 Anti-tobacco - Aboriginals 600,000 10-year Healthcare Plan 2,102,050 Health Canada / Canadian Heritage Healthy Living/Participation in Sports 3,500,000 Natural Resources Canada / Environment Canada / Transport Canada One-Tonne Challenge 8,800,000 Total 38,758,050 – (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
No new advertising allocations were made during Quarter 1
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