ARCHIVED - Common Look and Feel Standards - Crosswalk Table Policy Requirements - Collaborative Arrangements

GC organizations must ensure that Web sites that represent a collaborative arrangement acknowledge their participation by prominently displaying one of the FIP identifiers thereby achieving a visual presence and balance between the government and its partners.

Because the GC clearly disallows the creation of unfair competitive advantage in the private sector through the endorsement of private interests, GC Web sites must not display third-party icons, symbols or logos that represent the products or services of private enterprises or individuals apart from exemptions made within the context of collaborative arrangements and the use of TB approved symbols for government-wide use.

To avoid the appearance or public perception of endorsing or providing a marketing subsidy or an unfair competitive advantage to any person, organization or entity outside of government, and to not advertise or publicly endorse the products or services it purchases or obtains from the private sector under contract, the institution conforms to the requirements of the Communications Policy of the Government of Canada by not displaying third-party icons, symbols or logos that represent the products and services of private enterprises or individuals, apart from exemptions made within the context of partnering and collaborative arrangements and the use of Treasury Board approved symbols for government-wide use. Where links to third-party sites are required, a simple text hyperlink must be employed.

For further guidance on hyperlinking, consult Common Look and Feel Guidelines for the Internet, Part 2: Guideline on Hyperlinking.

An example of collaborative arrangement: http://www.cbsc.org

A Treasury Board Secretariat publication entitled ...

Hyperlinking to and from GC Web sites (January 2003)